From handicaps finding an audience to millennial celebrities, Tik Tok is the platform for hyper-categorization (categories of categories of categories of popular culture). The reason why it’s so cringy is because you can find a community of already established Chicanos of the 1990’s urbano movement and anime weeaboos that come together and create a hybrid.
Most Chicanos would scoff at boy cosplayers. Weeaboos would say to Chicanos as “that’s so 2000’s.” But in the somewhere some hispanic boy growing up watching a lot of Dragon Ball Z. He ended up hanging around his “foos” to the point wearing pollo shirts, baggy Dickies, and dark sunglasses even inside. As he grew up in the digital revolution, he lived a double life. One where drinking and tattoos was the norm and another, mangas and Naruto headbands. Then in 2018, he downloaded an app called “Tik Tok,” there, he found about a culture of Naruto running hispanic boys like him that also grew up listening to South Park Mexican.
The disjunctive synthesis of recording is not some arbitrary identities forced to face each other to contradict only to reconcile somehow. There’s a language behind it and in order to understand the disjunctive synthesis, one must also know about the connective synthesis)
When YouTube and Facebook launched, it started the broad category content creators. This was the gamer, vlogger, online business owner, news/political personality. Social media 2.0 evolved those broad categories into more specific species. In twitch, you could be a retro gamer or an RPG gamer. In Twitter, you could be a little more specific than a Republican or Democrat. In Instagram you could find Goths, emos, bass guitar players, or prank videos. You were no longer a “vlogger” or an “influencer.” The live stream apps really changed the game because you had to add more personality into what you did. New categories emerged out of vines, musically, and snapchat. TikTok resembles the ultimate culmination of personality.
We live in a society and we have to put up a front when we are in society. There was a worry that people exposing themselves in social media would bring out the worst in them. Instagram peaked with a majority of likes going to half naked women or women calling out for attention using their bodies. For men, it was “flexing” money. It was emblematic of the polarizing culture we lived in. In politics, people where either extremely Democrat or extremely Republican. Few inbetweeners. For dating cultures, the rise of men’s group and “The Red Pill” was a response of the Pareto principle of mating. 20% of the men had access of roughly 80% of attractive women. It affected everyone with with wealth distribution, political power, and housing. We saw a rise in housing insecurities, food insecurities, and substance abuse. At the same time, we saw students demand emotional, financial, and mental health.
Subject groups, or the group in question, follows through its movement through anticipation. This is true for individuals, religious groups, special interest groups, or any organism subject to time. Gilles Deleuze realized that there is no such thing as individual fantasy or that long tradition of individual psychology. In other words, we are all in a group whether we like it or not. Deleuze really brings into question the Abraham Maslows and Carl Jungs of the world.
It is not easy to integrate into a group. Cultural appropriation. IRL, if a person seems too eager to join a group, the members would become suspicious. As they should be. Members want people to earn their way into a group. A revolution requires ambitious people. Like a good nightclub, the more selective the doorman is, the more people would want to go in. Deleuze would caution people (especially psychologist) to internalize this phenomena by the orphan unconscious. They would say things like ‘selective pressures tell the unconscious that the nightclub is high class, and the mind wants to climb the social ladder, because high status primates have greater survival rates and more mates. This is true cringy in the worst way possible. They say “oh, excluding people on purpose makes more people come into my nightclub” without externalizing thought.
If you want to join a Facebook Group, all you need to do is click a button and answer 3 question. Remember what I said that organisms that are subject to time? We all follow through by anticipation. The subject group must resist from becoming subjected. The subjected group (the group losing members) must resist the subjected individual from fantasizing about becoming apart of the subject group because the subjected group was the reason as to why the subjected individual joined the original subjected group in the first place. The subjected individual must also resist from identifying off of the fantasy about becoming part of the subject group (recognition). The leader of the subject group isn’t anymore free than his followers. Followers give up power and trust their leaders to represent their parents. Deleuze would say to finish the circle. The subject group would follow this-up through anticipation. Now we come full circle by the subject group anticipating what it would be like if an individual would become subjected by the subjected group. Because the original subjected individual resist from becoming subjected by the subject group.
More connections are made by excluding. But there has to be more dimensions like mentioned above. We don’t have to orphanize the unconscious like the psychologies does. Subject groups and subjected groups are connected together as two machines.