Essay 3. The Public Freakout

This is the classic public freak-out scenario of the customer-worker confrontation. The immediate intuition of a public freakout is that it’s a socially acceptable way to purge frustrations out into an open, public space. What isn’t so obvious are the ways psychic repression reinvests itself back into the social fabric caused by conditioning global figures i.e. bosses, fathers, presidents, and even us. In the freakout scene, the cashier register mediates the flows of money coming in and flows of product coming out. To obtain a product, it must have an assigned price to exchange it with an equal amount of cash value. The same commercial transaction follows the pattern that psychic repression conditions lack for the product to be desired for and then purchased. For example, once the transaction is aggreged upon, there’s an obligation to exchange the product for money. This means that a customer makes an offer from their end, but from the service worker’s end, the dynamic becomes forceful because now the worker must match the value of the money with the desired-object. At the same time, another surface develops that exchange words with affects called the developed surface. In developed economies, final products can inflate their value by jumping that productive – developed chasm. A relationship between both surfaces permits someone to use a forceful push-or-pull by comparing codes between surfaces instead of on their surfaces. The difference is that the productive surface can exchange words (insults) even though their codes are meant to compare and exchange value with product, and the developed surface can exchange product as well (like we’ve seen in the example of the hyperinflated product) even though their codes are meant to exchange words with affects. The key to understanding this is that developed codes can only compare codes with their productive ones because the developed surface formed in non-comparative spaces. This allows the developed surface to from codes continuously by compounding onto its surface its own formation (since the labor of workers maintains productive codes to create developed nations in the first place). Incredibly developed codes can never be reached at the productive level unless codes are forced into non-comparative spaces (spoiler alert, it is done immanently). Since all encodings in comparative spaces will evenly exhaust themselves, a surplus is necessary to carry out an immanent layer that will appropriate this first layer, but it must take all the credit for the codes…. Even the labor force, for itself. All this means is that service will always fail to measure up to the inflated price of the product-service. This is the feeling of being shortchanged from a service that falls short from expectations. Why can’t we simply say that emotions got out of hand? Why can’t we say that the customer was in a hurry and the coffee took 1 minute later than expected.? Why we have to over-analyze this situation. These explanations are totally fine. The central question is: in what order do we place psychic repression and social repression? Does social repression come first and then psychic repression? If it does, then any condition from bipolar, unstable emotions or autism must always pass through a social structure for him to be oppressed and erupt emotions from it.


When a customer insults a service worker, it is seen as a complaint because the service was substandard. When a service worker insults a customer, it’s a retaliation for the negative affects that the insulted is attempting to hold on to for dear life. The entire overall value that is waged conflict over is called the product-service value. And this is used to make up for the difference  of being shortchanged on behalf of the customer. If you’ve been paying attention, the value must be paid in overcoded productive codes. That is why affects must not only be purged, but purged in negative terms (triggered, resentful, rage, vengeance). An insult is an attempt for service workers to purge additional affects in order to match developed codes which will never be reached. But a successful insult can only occur if the worker voluntarily purges additional investments to hyper inflate the product-service that fell short. in developed economies, individuals are given the freedom to grow or develop and so the worker must voluntarily give up his posture or his composure by experiencing an involuntary lapse of the will. So, the desire to attain revenge on behalf of the shortchanged customer was precisely the inability to attain revenge from a sovereign individual. Likewise, service workers are prohibited to lash out even if insulted for a minor inconvenience. The difference is that the forceful productive retaliation must happen involuntarily for it to return by an offer only which is why one quickly learns that the one who instigates a fight by force is typically the loser. Developed surfaces must become reterritorialized and encoded with new codes but in order to bring them back to the original aggressor the overcodes must remain in productive surfaces paradoxically bellow the sovereign individual. Because both the aggressor and worker participate in flows of growth the sovereign must be suspended in a double bind. The longer they stay there, the more overpriced the product-serve will return. The aggressor can not affirm it in retail value just like how the final products are sold to in retail value. This is essentially shortselling life-force and the psychic consequences is that paranoid individuals experiences breakdown in public from losing life-force (autonomy) by the same momentum that allows them be grow to be sovereign in society.

Fascistic insults: To be in the right, one must be in the wrong

For the insult to work, the aggressor must place the individual into a limbo of voluntary and involuntary purging of the paranoiac instincts (investments). An insult is the purest form of offer. The offer is deterritorialized space for the victims to purge their investments. The problem is that both customers and workers participate in inflows of growth. The purging must happen voluntarily in developed surfaces but also involuntarily in the deterritorialzed surface that was given. The feeling of enjoyment one gets from watching the victim suffer a loss is when the victim suffers a lapse of judgment and retaliates at his aggressor. It’s as if the victim was given a space where they become winners at first but space acts like a collector that demands its debt to be paid by force. So, the aggressor co-ops the operation by almost removing his agency to force a retaliation and using the immanant space to his advantage by ensnaring the purging individual. An argument is not two people pulling to ropes. It’s four ropes with 2 surfaces and 2 subjects pushing and pulling distances and displacements.ts.

The Brace

Bracing is understood psychological. Revenge positions lack as reasons to attaining it. And when one finally attains it, they don’t desire revenge anymore. Desire immediately dissipates after the brace. The final efforts was all in vain! Although this is perfectly sound, the implication says that there’s an immediate winner and an immediate looser. Here is where things get interesting. Aristotle said that subjects do not win or lose a debate. It is the argument itself ‘wins’ or ‘loses’ the debates for them. There’s a sense of predestination. Or atleast a virtual field that immediately assigns an expense to a previous benefit unpaid. It’s easy to see why we become unfaithful to this deity.

The man previously braced
Bracing oneself might cause the need to “one up” the other

This is one of the most devastating ways live and think. It impedes our ability to be honest. It hinders self-critique. It’s entirely dialectical because it makes hypocrisy the greatest virtue of human achievement. It isn’t useful to look at bracing from within a debate. A debate appropriates the very issue at hand into a metanarrative. Debates are useless unless talking about the debate itself.

The growing-adult braces

Bracing is what a psychological barrier is to what flight-and-fight is. One immediately abandons the altercation. Silence is an example of evacuating. The adult claims to be above it, using the guise of responsibility to abandon the “spirit of the game.” What does it mean to abandon the “spirit of the game?” The social formation produces growing-adults to grow… and negate a negation. What do they negate? Desire itself. Then, they are instructed to place desire as primary.

Desire perpetually leaves the thing or object that desire attaches to. When we force desire to be primary, we have an entire social structure to use it as an injection to the economy. Why would anyone sign up for asceticism? It is the belief is that once is desire negated, it immediately returns but without the sin. In other words, they want revenge but the Christian God is ever-knowing and ever-present. However, desire has already arrived negated to the adult. This already positions the adult into brace under an encounter (the hypocrite). Meaning the intent was to reject (or give away) desirous-revenge. Bracing allows one to anticipate the desirous-revenge return to him but at the level adjusted for sin.


Triggered wojak braces himself

Why is memory so powerful? When we watch an altercation, we often seek out the finishing blow to conclude. We look for the way the conclusion leaves the Other in a state of thoughtful retaliation. It is the moment when we can see the light leave the enemy’s eyes! The moment when the ego has confirmed revenge! The sweet taste of victory served on a dish that gives that extra punch! Adults forbid revenge. But this means that revenge is forbidden for them. One can handle revenge as long as they don’t affirm it. The Christian God is always watching. One’s opponent braces for the Other to brace for the desirous-revenge. Memory serves reminds one that arguments are reciprocal and attached into desiring-production.

Desiring-production follows the psychological realm of utility and Truth. It superficially explains the reasons for revenge as the desire to prove one is right. Why? Because the production-of-the-real leaves one to follow the logic that the role of the species was to survive, build, eat, reproduce. BOOM…the present. Then, the soul takes on from there. In modernity, violence has a symbolic face lift. The soul wears it like a shield. What powers capitalism is consumption. The soul consumes Vital Potentia. Desiring-machines produce the real. Which then gifts desirous-revenge into a fuel. The adult claims ‘win’ with symbolic victory. By disengaging, they betray life to the will-to-nothingness.

The “Last-man” braces life

Ressentimant, The last man braces life.

This is what Nietzsche warned about the complete management of the world. Life-force, or the vital potentia, would be harvested and syphoned-in. The “last-man,” would “suck” and betray life by nihilism. By having bracing being built into capitalism, all we can brace for is bracing itself.


The Insults

  • We will describe the main ideas involving the 4 insults that occur.
  • Public Freakouts
  • Alliance insults
  • Outrage culture
  • And workplace reprimands

Public Freakouts

Public Freakouts are confrontations between two strangers, non-politicized. Here, the miraculating-machine function between disjunctions and thus, the limit lies here – where the schizo lives and it become the greatest stressor. The aggressor must incept the subjected as “loser.” And the insulted must incept his aggressor as “winer.” This means that both parties split each other in two, 1) the physical subject and 2) the imaginary-subject. Here, we can play with Hegel’s reciprocal-recognition in that both subjects overstacks images on each other conducting inceptions within inceptions. We can not see clearly observe the formation of the pseudo-telekentitic apparatus from the limit.

Arguments follow the Aristotelian debates where the arguments themselves win and not subjects.


Photo by Vera Arsic on Pexels.com

Alliance insults are encounters between two family members, friends, or accomplices. With freackouts, the nature of them being strangers means that the insult does not end once the encounter is over. In fact, the encounter was the pre-insult phase where the imaginary-battle dramatizes into the psychic operation at home. It is about what return home. With alliances, each are near to each other if not at home. Thus, where we need to add intensity at the top of the production-machine where the separations between players produces residuum that form intensities (anger, resentment, revenge, etc). The intensity is the life-force that must travel all the way down the representations. Because it consumes alongside the production-machine freakouts must occur via anticipation because every valence level up “resets” the meraculating machine. With every image over-stacking upon each other, the intensities provide the “fuel” in order for the final product (life-force) to arrive at the original destination (level 0). That is the winner.

With alliances, we introduce the idea of love as sacrifice. This is why when a fight erupts between two old couples, it is often about petty things. Once the emotions cool down, the feeling of “getting back at each other” is sacrificed with feelings of being shortchanged at first. The production-machine required more intensities but the operation was pre-maturely abandoned. Life-force was exhausted somewhere along the way and never reached the bottom.

Outrage Culture

Outrage culture represents the politicized operation. Here, we must distill every party (right, left, middle, centrist) into subject and subjected-groups. The purpose of subject groups is to recruit subjected-groups. The subjected-individual must resist from identifying as fantasizing joining the subject-group but nonetheless, ends up joining.

We introduce anticipation (non-expectation). That evolves in 3-phases

  1. Parody. A child rebells against his parents only to become a parent himself. Then, he raises a child who rebels against him and the cycle repeats
  2. Allowance (permission) – the parent anticipates the cycle and allows his child to rebel to “get it out of him.” The parent provides a space for the child to rebel in a safe manner.
  3. Concealment – Here, we observe a gift that is meant to return. The insult is a gift in the form of desirous-revenge. Because the adult can not self-feel desirous-revenge (Christian, desire already arrives negated), he must pass it off as a gift. The gift is an empty package that contains negative momentum or, in other words, the insulted suffers a double-bind. He must return it voluntarily in productive-codes and, at the same time, return it involuntarily in growth-codes. This is what being “triggered” feels like

The workplace

The work place represents the center of the meraculating-machine where centrifugal forces oscillates back and forth. An insult in the workplace is a non-personal operational meant to assign libidnal forces into the

The social salesmen lies at the heart of the entire pseudo-telekentitic operation. During the paranoid era (the 2000’s) the way the salesmen self-deprecated himself, the more rejections he suffers, the more hours he works, the less job security he endured, marked the success at the end of his journey.

The 2010’s made the switch from the paranoid salesmen to the schizo salesmen. The harder one worked, the more he’s doing it wrong. We observe that the sales funnel or a click funnel made it to the English vernacular. Everybody know that money is just a piece of paper. Absurdities are more visible than ever. A salesmen who is selling a course on how to sell perfectly describes Deleuze and Gutarri’s notion of a product being consumed as soon as it is produced. A business that runs in a way that it builds other businesses is called a consulting business. Meraculating machines changes by the process that is inscribes on. This means that the limit sits under shifting ground. An eBook that reads “how to make and sell ebooks online” online. A podcast dedicated to create podcasts.

The Social salesmen

Success itself is the prof-of-concept that business plans are written on. The social salesmen is everybody. Everybody is a business. When we insult, the social salesmen makes an offer. It simply returns. But how does it? The code (intensity) must be transferable. This means that comparative spaces (keeping up with the Joneses) are where business can compete with each other. Capitalism frees up codes so that they become even more comparable. Productive-codes represents the resistance to keeping the codes non-comparable. This is appropriative spaces that is flows-of-growth. The social salesmen makes an offer on flows-of-growth but uses the language-of-production to overcode them. Of what use is the insult someone if they “learn their lesson?” Insulting someone in simply means that the insulted is left in a better place to grow

The Wholesaler

The wholesaler then, must be creative to escape the forces of capitalism. The rise of passive-aggressive insults or condescending comments is visible among workplaces because of the accelerating rate of capitalistic-spaces. The package returns then, to the salesmen in productive-codes, meaning that he was conceived in productive spaces the whole time. The salesmen successfully wholesaled life-force and can now enjoy it in retail value (or make another offer).

The Broker

The broker can outsource the wholesaling process that he can disappear in presence. He builds a psychological structure to where life-force is syphoned in a hierarchical manner.


The feeling of insulting: how to be left shortchanged

It is generally thought that the person who instigates a confrontation automatically losses the confrontation. We might say that it’s because the instigator has a “vigilantism” to him. We might say that he’s betting on someone to be in the wrong place, at the wrong time, messing with the wrong person. Many would say that the instigator has built up resentment inside of him. He has the potential to do harm…he wants to… but he has to be vigilant for someone to make the first move. But this would be a mistake. Catharsis uses the language-of-production or what Deleuze and Guatarri call it – “Psychic repression.” D+G would like us to approach virtual (potential) and actual field differently. A potential field does not actualize as it passes from virtual to the actual field. But they are in constant communication with each other via partial objects. My book The Modus Operandi: is a theory about cowardliness. It’s about gift-giving and loving-capitalism vs. altruistic capitalism. How do adults repress desire but at the same time reproduce it? What does it mean to grow up to be an adult if both, youth and adult participants in flows-of-growth? Wouldn’t an insult place the insulted in a better place than the insulter if both participate in flows-of-growth?

This parody describes something like the rebellious teenager rebelling against his parents only to become a parent himself. Then, his child rebels against him closing the loop. Now we add “anticipation” to loving-capitalism: “we are tough precisely on those we love,” rather than altruistic-capitalism. Think of the college town who lives off tax dollars and protests for more socialist policies. Now we add permission (or allowance) to loving-capitalism: “it’s just a phase… they’ll grow out of it”. This idea of “letting the phase act itself out” may be precisely the reason why we are in the problem in the first place. Nobody needs to persuade anybody on becoming more conservative later in life. They already know. It always happens this way. Anticipation (not the psychic repression) is the concealed that unconcealed. i.e. “we allow you to rebel so that you will mature faster…” This unchallenged confrontation worries me because events begin to implode on itself. Once this catches hold, it cascades all the way down until we reach a point where time-events overcode themselves. This is why we can not simply leave a petty conversation. We are always left shortchanged. Even in the “negotiation stage” where both parties are meant to compromise. “the best negotiations are where both parties are left unhappy…” This is what Hegel described as “the death of subjectivity” and the rise of spirit. It is in spirit where contradictions are allowed to roam free. The dreaded dialectics.


Freakout Culture

Public freakouts occur at “points-of-transactions” in the economy like at the cashiers, drive-throughs, traffic lights, and shopping outlets.

We are witnessing an explosion of freak-outs on social media. Has it always been this way? Has social media, particularly the live-feed apps, reveal to us an unfortunate nature of human beings. Or does it exacerbate it by engaging in feedback loops where the viewer gets ready in so someday, find themselves participating in an encounter, only to be recorded by someone else. I will propose a Pseudo-telekinetic phenomenon where we really do harm each other using our minds. Yes, a form of an ‘imaginary voodoo doll’ that we form of our enemies and enact our vengeance in the imagination. All it needs is an apparatus of capture and a language that can “cover up” or appropriate it. Capitalism is a form of maintenance to keep congruency through time. Without the proper language, it can be difficult to articulate how this apparatus work.  

However, the case can certainty be made that social media does operate with this Modus Operandi. All the moving parts and components are there: the apparatus of capture, flows of desirous-revenge, Comparative spaces, appropriative spaces, growing-adults, flows-of-growth, and flows-of-production. It’s almost intuitive and obvious that this is how it works. but in a loosely, partially connected a-priori way.  Individual compare themselves to find “worthiness” to life. Their “soul” is what individual use to measure themselves. This cardboard cut-out of a thing is orphan-ized, truncated. It never honers the flows-of-growth the individual is participating in. That’s why adults fight over trivial things that could easily be left by being “the bigger man.” Unfortunately, growing-adults are signing up for their own condemnation. In capitalistic spaces, they are short-changed whenever they negotiated. By what? money? A business deal? A relationship? An encounter? Everything must be about “a learning experience.” No longer do we produce for the sake of producing. Every job must lead to a career. Every relationship someone has to “find themselves.” Negotiation is a term of The Language of Production. The language of production always refers back to itself because it’s all about utility. Growing adults however, are engaged in flows of growth. The ‘negotiation’ was never about money at all but life-force. It is ability to affirm life as is. No one can do this while indebted by someone they hate. That’s why is say that the problem of Freakout Culture is a Catholic problem in that it’s fueled by hate. Hate has nothing to do with indebtedness but it must be forgiven in the same way sins are forgiven: one by one in detail. The sinner must pay with guilt. This is the Catholic practice of Penance. The solution imposed on us the Christian in the sense that all sins are forgiven by the blood of Christ. This ‘solution’ is becoming less appropriate because capitalism, or rather the “sprit of capitalism,” engages flows of production to create more capital. This is done by obligation someone with through debt.

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